Sigal
A Shopify website for a Miami-inspired resortwear brand, bringing together hand-painted print designs, vacation-ready collections, and a shopping experience centred on creative expression.
Industry:
Apparels & Clothing
Services:
Brand Identity + Website
Timeline
4 Weeks
The Challenge
The central design challenge is translating SIGAL’s colourful, art-driven identity into a shopping experience that feels expressive without becoming overwhelming. With collections spanning clothing, swimwear, and accessories, the experience needs to balance brand storytelling with practical browsing—helping shoppers discover individual pieces and bring together a coordinated look.
Bring the brand’s artistic identity into the shopping experience.
Organise different product categories into clear browsing paths.
Help shoppers discover matching pieces through signature prints.
Balance visual inspiration with useful product information.
The Solution
The storefront connects the brand’s artistic story with category-based navigation and a dedicated “Shop by Print” section, giving shoppers different ways to explore the collections. Product pages bring together colour and size selection, material details, care instructions, and styling suggestions. “Complete the Look” recommendations extend the experience beyond individual items, helping visitors discover complementary pieces without starting their search again.
The Result
An expressive storefront that connects SIGAL’s distinctive prints with practical shopping tools. Visitors can browse by clothing category or favourite print, explore coordinating styles, and review the details behind each piece. The experience brings the brand’s creative identity into both product discovery and purchase consideration.
A recognisable presentation of SIGAL’s art-inspired collections.
Clear browsing routes for individual pieces and matching looks.
Detailed product information to support informed purchase decisions.
