Mayth
Elevated the portfolio design to showcase craftsmanship with greater clarity, cohesion, and visual impact.
Industry:
Beauty Products
Services:
Brand Identity + Graphics + Website
Timeline
4 Weeks
The Challenge
MAYTH needed an online store that felt as distinctive as its brand while making skincare straightforward to shop. The challenge was balancing bold, editorial visuals with a clear shopping journey—helping visitors understand the products, their benefits, and where to begin.
Communicate the brand’s personality from the first screen.
Make product discovery simple and intuitive.
Reduce visual clutter and competing messages.
Create a clearer shopping experience on mobile.
The Solution
We redesigned the Shopify experience around a stronger first impression and a clearer route to the products. A bold, lifestyle-led hero brought MAYTH’s personality forward, while simplified navigation, focused layouts, and a prominent “Shop the Products” call to action gave visitors a clear next step. The mobile experience received particular attention, keeping the brand expressive without overwhelming the shopper.
The Result
A more distinctive storefront with stronger brand presence and a more focused shopping journey. The redesign brought MAYTH’s identity and products into sharper focus, connecting an engaging first impression with a clear invitation to explore.
Stronger first-screen impact.
Less clutter and clearer visual hierarchy.
More prominent calls to action for product discovery.
