Bihart
Reviving Bihar's Timeless Crafts with Fashion
Industry:
Apparels & Clothing
Services:
Brand Direction + Visual System + Website
Timeline
5 Weeks
The Challenge
BIHART needed an online store that celebrated its craftsmanship while making the collections straightforward to shop. The challenge was balancing the brand’s rich cultural story with a clear shopping journey. A crowded mobile hero competed for attention, making the message harder to read and the primary call to action less noticeable.
Bring the brand’s heritage and craftsmanship into focus.
Balance storytelling with simple product discovery.
Reduce visual clutter and improve mobile readability.
Make the next step in the shopping journey clear.
The Solution
We redesigned the Shopify experience around a cleaner, story-led first impression. A single, impactful lifestyle image, stronger typography, and a prominent “Explore Collection” call to action gave the homepage a clear focus. Simplified mobile navigation and a more considered visual hierarchy connected the brand story with product discovery, keeping the clothing at the centre of the experience.
The Result
A more focused storefront that gives BIHART’s clothing and craftsmanship room to stand out. The redesign replaced a crowded first impression with a clearer presentation of the brand, more readable mobile content, and a direct invitation to explore the collections.
Stronger product and lifestyle presentation.
Clearer mobile navigation and improved readability.
More visible calls to action for collection discovery.
