Recess
An e-commerce website for a beverage brand built around taking a break, bringing together sparkling drinks, alcohol-free mocktails, and drink powders through playful storytelling and product discovery.
Industry:
Food & Beverages
Services:
Website Design
Timeline
3 Weeks
The Challenge
The design challenge reflected in Recess’s website is balancing its relaxed, playful personality with the practical details of choosing a product. With different drink ranges, flavours, and formats, visitors need to understand their options without feeling overwhelmed. The experience needs to make room for brand storytelling while keeping product differences, ingredient information, and shopping options straightforward to explore.
Express the brand’s personality without distracting from the products.
Organise different drinks and powders into clear shopping categories.
Make flavour choices and ingredient information easy to understand.
Support both first-time discovery and repeat purchases.
The Solution
The storefront combines conversational copy with dedicated sections for each product range. A prominent sampler section gives undecided shoppers a starting point, while individual product pages pair image galleries with ingredient information. A separate “Subscribe & Save” page explains recurring orders and lets customers choose their flavors and delivery frequency. Clear options to pause, skip, or cancel help explain the commitment before someone subscribes, connecting the brand’s easygoing tone with practical purchasing information.
The Result
A personality-led storefront that brings brand storytelling, product information, and different purchasing options together. Visitors can discover the range through samplers, explore individual flavours, or arrange repeat deliveries through a subscription. The experience accommodates both shoppers finding their first favourite and returning customers who already know what they enjoy.
Dedicated product ranges and sampler collections for flavor discovery.
Product pages that combine imagery with ingredient information.
Subscription options with selectable delivery schedules and clear management guidance.
