Pluckwell
Packaging design for a fruit-snack brand, combining colour-coded flavours, playful illustrations, and coordinated pouches and boxes.
Industry:
Food & Beverages
Services:
Packaging Design & Mockup Presentation
Timeline
1 Week
The Challenge
The design challenge is to give each flavor its own personality while keeping the range recognizable as one brand. The packaging also needs to explain the “Fruit Snap Sheets” product format and introduce the “made with surplus fruit” message without overcrowding the front of each pack. The balance is between playful expression and useful information, with a consistent identity across individual pouches, multipacks, and seasonal editions.
The Solution
The packaging pairs a cream script wordmark with distinct background colours: pink-red for Wonky Strawberry, yellow-orange for Mango Lime, purple for Apple Berry, and pale peach for Peach Ginger. Small fruit characters add personality, while torn-paper-style edges frame close-up imagery of the fruit sheets.
The Result
A coordinated packaging collection that gives each flavour a distinct appearance without losing its connection to Pluckwell. Consistent logo placement, clear flavour names, and contrasting colours establish a shared structure across the range. The individual pouches, lunchbox multipack, and seasonal box offer different expressions of the same identity, with product imagery and concise messaging keeping the fruit snacks central to the presentation.
