Outfit
Designed a motivating mobile experience with clearer progress tracking, smoother usability, and stronger daily engagement.
Industry:
ECommerce
Services:
Brand Identity + Website
Timeline
6 Weeks
The Challenge
The design challenge reflected in OUTFIT’s storefront is balancing creative expression with practical shopping. The collection’s personality comes through in its design-inspired product names and playful descriptions, while customers still need clear pricing, product information, and familiar purchasing options. The experience needs to support both discovery and decision-making.
Translate the collection’s creative identity into an online experience.
Keep the apparel and accessories at the centre of attention.
Make product details and purchase options easy to find.
Balance playful messaging with straightforward navigation.
The Solution
The storefront combines a product-led shopping experience with concise, personality-filled copy. Product listings introduce each item by name and price, while individual pages bring together imagery, short descriptions, and relevant selection controls. Simple “Shop” and “Bag” navigation keeps the shopping functions familiar, allowing the collection’s character to come through without complicating the essentials.
The Result
An expressive storefront that connects creative brand storytelling with practical product selection. Shoppers can explore the collection, review individual pieces, and choose available options, while the playful tone continues from the storefront into the product descriptions.
A consistent, design-inspired brand voice.
Product pages with visible pricing and selection controls.
Direct access to the shop and shopping bag.
