Mark & Eya
Logo design and brand presentation combining expressive serif lettering, warm neutral tones, and a softly textured background.
Industry:
Aromatics & Perfumery
Services:
Logo Design & Brand Presentation
Timeline
1 Week
The Challenge
The design challenge is to create a distinctive identity using the name itself rather than a separate icon. The lettering needs enough personality to stand out without making the name difficult to read. The supporting tagline also needs a clear place within the composition. The balance is between expressive details and a restrained layout, allowing typography, spacing, and colour to define the brand’s visual character.
The Solution
We paired expressive serif lettering with a smaller, clean sans-serif tagline. A compact ampersand connects the two names without competing with them, while the contrast between thick and thin strokes gives the wordmark its character. Dark olive-brown lettering stands out against the warm beige background, with a subtle paper-like texture adding depth to the presentation.
The Result
A refined logo presentation in which the lettering carries the identity. The prominent wordmark and smaller supporting line establish a clear reading order, while the restrained palette keeps the composition cohesive. The finished design gives MARK&EYA its character through the shape and arrangement of the name, without relying on additional symbols or decorative graphics.
