Laka
An insurance website for a cyclist-focused brand, bringing together its collective insurance model, bicycle-cover options, and cycling community with clear routes to comparing products and requesting a quote.
Industry:
Fintech & Insurance
Services:
Website Design
Timeline
2 Weeks
The Challenge
The design challenge reflected in Laka’s website is making a different approach to insurance easy to understand. Visitors need to explore how collective pricing works, compare cover options, and understand what each product includes. The balance is between expressing a bold, community-led identity and keeping the practical details of insurance clear and accessible.
Explain the collective insurance model in everyday language.
Make differences between cover options easy to compare.
Connect product information with different cycling needs.
Keep detailed guidance accessible alongside quote requests.
The Solution
The website combines conversational copy with a side-by-side comparison of “Core” and “Complete,” helping visitors explore differences in cover. Rider examples connect the products with commuting, road cycling, and other riding styles. Dedicated product pages explain coverage and collective pricing, while a searchable Help Centre groups questions about billing, claims, and locking requirements. Visible “Get a quote” links provide a consistent next step, alongside access to more detailed information for visitors still researching their options.
The Result
A community-focused insurance website that connects Laka’s personality with practical product information. Visitors can compare bicycle-cover options, learn about the collective model, and find answers before requesting a quote. The experience supports both first-time research and existing customers looking for account or claims guidance.
Side-by-side comparison of Core and Complete cover.
Dedicated explanations of collective pricing and policy features.
Searchable guidance on billing, claims, and account management.
