DashWater
A Shopify website for a fruit-infused sparkling water brand, bringing together flavour discovery, the story behind its use of misshapen fruit, and flexible ways to stock up.
Industry:
Food & Beverages
Services:
Website Design
Timeline
2 Weeks
The Challenge
The design challenge reflected in DASH Water’s website is connecting its playful personality and food-waste mission with the everyday task of choosing drinks. Visitors need to understand the flavours, explore mixed cases, and decide between a one-time purchase and a subscription. The balance is between telling a distinctive brand story and keeping shopping options easy to follow.
Bring the brand’s character and ingredient story into focus.
Make individual flavours and mixed boxes easy to discover.
Explain one-time purchases and subscriptions clearly.
Support both first-time exploration and regular restocking.
The Solution
The storefront gives shoppers separate routes to individual flavours, ready-made bundles, and “Pick & Mix” boxes. The custom-box option lets customers combine their favourites, while “Our Story” explains the brand’s use of misshapen fruit. A dedicated subscription page breaks the process into choosing flavours, selecting a delivery schedule, and placing an order. It also explains how to switch flavours, pause deliveries, or cancel, making the repeat-order commitment clear before purchase.
The Result
A personality-led storefront that connects DASH Water’s brand story with practical ways to shop. Visitors can explore prepared bundles, build their own flavour combination, or arrange recurring deliveries. The experience supports both discovering something new and keeping favourite drinks stocked, with different starting points for different shopping preferences.
Distinct shopping routes for individual flavors, bundles, and custom mixes.
Brand storytelling that explains the purpose behind using misshapen fruit.
Flexible subscriptions with clear delivery schedules and management guidance.
