City Harvest
A nonprofit website for a New York City food-rescue organisation, bringing together its mission, community resources, and clear ways to donate, volunteer, or find food support.
Industry:
Non-Profit
Services:
Website Design
Timeline
2 Weeks
The Challenge
The design challenge reflected in City Harvest’s website is serving people with different needs in one place. Visitors seeking free food need a direct route to local resources, while donors and volunteers need to understand how they can contribute. The balance is between communicating the organization’s mission and making each visitor’s next step clear, without allowing fundraising content to overshadow access to support.
Distinguish food-support resources from ways to get involved.
Explain the food-rescue mission in clear, approachable language.
Make donation and volunteering options easy to discover.
Connect impact information with practical next steps.
The Solution
The website organises information around distinct sections for finding food, understanding the organisation’s work, and taking action. A dedicated food map introduces local distribution points, while a donation-impact feature connects giving amounts with food rescued and delivered. The volunteer section provides orientation details and a calendar of opportunities, helping newcomers understand how to participate. Published impact reports and financial documents give supporters another way to learn about the organisation behind the mission.
The Result
A community-focused digital experience with distinct routes for receiving support and contributing to it. Visitors can explore food resources, understand how surplus food reaches communities, and discover opportunities to volunteer. The website brings the organisation’s mission and practical services together, supporting different needs rather than directing every visitor towards the same action.
Dedicated food-finding resources for people seeking local support.
Clearly signposted volunteering opportunities and registration guidance.
Published impact reports and financial information for transparency.
