Baskin Robins
Social media graphics for Baskin-Robbins Foreshore in Mandurah, Australia, bringing together colourful product presentations, seasonal celebrations, and store promotions through playful, brand-focused design.
Industry:
Food & Beverages
Services:
Social Media Design & Promotional Graphics
Timeline
1 Week
The Challenge
The design challenge was to give different products, occasions, and store offers their own personality while keeping the Baskin-Robbins identity consistent. Each graphic needed to put the ice cream first, make its message easy to understand, and feel part of the same brand. The balance was between playful creative ideas and clear communication, especially when presenting promotional details within a small social media layout.
The Solution
We combined prominent product imagery with playful headlines, bright backgrounds, and colours that complemented each theme. Soft greens supported the matcha feature, while pinks, hearts, and shared-treat imagery shaped the celebration posts. Seasonal details, such as Easter bunny ears, added variety without taking attention away from the ice cream. For the local store promotion, we gave the offer, timing, and location separate areas within the layout. Consistent use of the existing logo and branded product imagery connected the designs across different campaigns.
The Result
A varied yet connected collection of social media graphics that puts the products and their messages at the centre. Each design introduces a different flavour, occasion, or offer while retaining familiar brand elements. The collection brings together product highlights, playful conversation starters, and local promotions without relying on one repeated layout.
Product-focused compositions with bold colour and playful headlines.
Distinct creative treatments for seasonal occasions and flavour features.
Store-promotion graphics that bring the offer and location details together.
