ATOA
A financial technology website for a UK payment provider, bringing together Pay by Bank, card payments, and business integrations with clear routes to exploring products and getting started.
Industry:
Fintech & Insurance
Services:
Website Design
Timeline
2 Weeks
The Challenge
The design challenge reflected in Atoa’s website is explaining a payment platform without overwhelming business owners with technical detail. Visitors need to understand how different payment options work and how the service connects with their existing tools. The balance is between presenting the platform’s capabilities and making everyday uses—such as taking in-store payments or collecting invoices—easy to understand.
Explain payment options in clear, everyday language.
Connect product features with practical business needs.
Keep pricing, setup, and integration information easy to find.
Guide visitors from initial research to a demo or sign-up.
The Solution
The website organizes its offering into dedicated product, integration, and pricing sections. A step-by-step “How Pay by Bank Works” sequence explains bank selection, payment approval, and confirmation through short descriptions and supporting visuals. The integrations directory groups options for online stores, accounting software, and in-store tools, helping visitors explore connections relevant to their business. Pricing comparisons and FAQs provide further detail, while visible “Book a demo” and “Sign up” links offer different ways to get started.
The Result
A business-focused website that connects Atoa’s payment products with the practical questions visitors bring to their research. Business owners can explore payment methods, review available plans, and understand integration options before choosing their next step. The experience supports both visitors who need a guided introduction and those ready to begin the sign-up process.
Step-by-step explanations of the customer payment journey.
Dedicated integration categories for different business tools.
Visible routes to demonstrations, sales enquiries, and account registration.
