ADDM ICE
A product-focused website for Swiss-made timepieces, bringing together sculptural design, material-led storytelling, and a clear path from discovery to reservation.
Industry:
ECommerce
Services:
Website Design
Timeline
3 Weeks
The Challenge
The design challenge reflected in YLEM’s website is presenting distinctive timepieces with the same clarity and intention as the products themselves. The experience needs to communicate the importance of materials, construction, and limited-edition design while keeping technical information accessible. The balance is between an expressive brand introduction and a practical path to exploring each watch.
Translate the brand’s design philosophy into a distinctive online presence.
Give materials, finishes, and sculptural details room to stand out.
Make technical specifications straightforward to explore.
Guide visitors from product discovery to reservation enquiries.
The Solution
The website pairs product-focused imagery with concise brand storytelling and dedicated pages for ADDM 01 and ADDM ICE. Material highlights introduce the watches before detailed specifications explain their construction, dimensions, and features. Visible “Reserve” prompts and an availability-request form provide a clear next step, while an email sign-up offers another way to stay connected with the brand.
The Result
A distinctive digital showcase that connects YLEM’s design philosophy with the details behind each timepiece. Visitors can explore the brand’s principles, discover individual watches, and review their specifications before making an enquiry. The experience brings together expressive product presentation and practical information for a considered purchase.
